Last updated: June 1, 2025 · livingbrains.com
This Privacy Policy explains how livingbrains.com (the “Site,” “we,” “us,” or “our”) handles information when you visit our website. We are committed to protecting your privacy and being transparent about our data practices.
Important: This is a static informational website. We do not collect personal data directly, we do not have user accounts, and we do not knowingly collect information from children under 13.
📋 What’s in this policy
We do not directly collect, store, or process any personally identifiable information (PII) such as your name, email address, postal address, or phone number. The Site does not offer user accounts, comment sections, newsletters, or contact forms that would collect personal data.
However, certain third-party services we use (as described below) may automatically collect limited, non-personal information such as your IP address, browser type, device type, operating system, referring URLs, and anonymized usage statistics. This information is used exclusively for analytics, advertising, and affiliate tracking.
💡 Our commitment: We never sell, rent, or share your personal data with third parties for their own marketing purposes. We only engage trusted service providers that adhere to strict data protection standards.
The Site uses cookies and similar technologies (e.g., web beacons, SDKs) to enhance your experience, analyze traffic, and serve relevant advertisements. Cookies are small text files stored on your device by your web browser.
You can control or delete cookies through your browser settings. Most browsers allow you to block or delete all cookies, or to receive a warning before a cookie is stored. Please note that blocking certain cookies may affect the functionality of the Site.
For more information about cookies and how to manage them, visit aboutcookies.org or allaboutcookies.org.
We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC (“Google”). GA4 uses cookies and similar technologies to collect and analyze information about how you use the Site (e.g., pages visited, time spent, clicks, scroll depth, approximate geographic location at city level, browser and device information).
GA4 is configured to anonymize IP addresses (IP masking) before any data is stored. This means your full IP address is never logged. The information generated by the cookie about your use of the Site is transmitted to and stored by Google on servers in the United States and other countries.
Google uses this information to compile reports on website activity for us and to provide other services relating to website activity and internet usage. Google may transfer this information to third parties where required by law, or where such third parties process the information on Google’s behalf.
Your choices: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, or by adjusting your cookie preferences. You can also learn more about Google’s privacy practices at policies.google.com/privacy.
Data retention: We retain Google Analytics data at the event level for 14 months. Aggregated reports may be kept longer.
The Site may display advertisements served by Google AdSense. AdSense uses cookies and web beacons to serve ads based on your prior visits to our Site or other websites (interest-based advertising). AdSense may collect information such as:
Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google’s Ad Settings. Alternatively, you can opt out of third-party vendors’ use of cookies for personalized advertising by visiting aboutads.info (for US users) or youronlinechoices.com (for EU users).
Google AdSense also uses the Google Ads Data Processing Terms as required by GDPR. We have implemented consent management to ensure that personalized ads are only served to users who have given appropriate consent where required by law.
The Site participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites (e.g., Amazon.co.uk, Amazon.de, Amazon.ca, etc.).
As an Amazon Associate, we earn from qualifying purchases. When you click on an affiliate link and make a purchase on Amazon, Amazon may place a cookie on your browser to track the referral. This cookie typically expires after 24 hours and does not collect or store any personal data beyond what is necessary for commission attribution.
Amazon’s use of cookies and data is governed by the Amazon Privacy Notice. We do not receive any personal information about you from Amazon — we only see anonymized commission reports.
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):
Legal basis for processing: Our lawful bases under GDPR are:
How to exercise your rights: Contact us at the email below. We will respond within 30 days. If you are unsatisfied, you have the right to lodge a complaint with your local data protection authority (e.g., the ICO in the UK or your national DPA).
If you are a resident of California, USA, the California Consumer Privacy Act (CCPA) as amended by the CPRA provides you with additional rights regarding your personal information:
Categories of personal information collected in the past 12 months: Identifiers (e.g., IP address, device ID), internet activity (e.g., pages visited, interactions with ads), and geolocation data (at city level). We do not collect sensitive personal information (e.g., SSN, precise geolocation, health data).
How to exercise your rights: Submit a verifiable request via email (see §9). We will respond within 45 days. You may designate an authorized agent to make a request on your behalf.
Opt-out preference signals: We honor the Global Privacy Control (GPC) signal. If you enable GPC in your browser, we will treat that as an opt-out of non-essential cookies and data sharing for advertising.
Our Site is not directed at children under the age of 13. We do not knowingly collect, use, or disclose personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information (e.g., via a third-party service), please contact us immediately. We will promptly delete such information.
We comply with the Children’s Online Privacy Protection Act (COPPA). If we learn that we have inadvertently collected data from a child under 13, we will take immediate steps to delete it.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: [email protected]
Response time: We aim to respond within 30 days (or as required by applicable law).
Data Protection Officer (DPO): Not required due to the nature of our processing, but all privacy inquiries are handled by our compliance team at the email above.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or third-party services. When we make material changes, we will update the “Last updated” date at the top of this page and may notify you via a notice on the Site.
We encourage you to review this policy periodically to stay informed about how we protect your information.